" LUNA SOUL " | " LS "
IN A SMALL ROOM IN THE TOWN OF IPSWICH, UK. AT JUST 22 YEARS OLD, OUR FOUNDER — EDDIE AKA “ELS” — HAD A VISION THAT WENT FAR BEYOND FABRIC AND DESIGN. HE DREAMED OF CREATING A BRAND THAT WOULD INSPIRE GENERATIONS, REGARDLESS OF GENDER OR BACKGROUND. A BRAND THAT USES THE LANGUAGE OF FASHION TO SPEAK ABOUT SOMETHING DEEPER: MENTAL HEALTH, SELF-WORTH, AND BODY POSITIVITY.
" THE STORY BEHIND OUR NAME "
WHEN IT CAME TIME TO NAME THE BRAND, EDDIE TURNED TO SOMEONE CLOSE TO HIS HEART — HIS YOUNGER SISTER. HE WANTED A NAME THAT HONOURED HER STRENGTH, HER SIGNIFICANCE, AND THE UNIQUENESS OF HER SPIRIT.
"LUNA SOUL".
“LUNA” — THE LATIN WORD FOR MOON — SPEAKS TO THE EVER-CHANGING RHYTHMS OF NATURE, THE QUIET POWER OF TRANSFORMATION, AND THE COURAGE IT TAKES TO GROW IN CYCLES. “SOUL” REPRESENTS THE INTIMATE CONNECTION BETWEEN BODY AND SPIRIT — THE INNER LIGHT THAT MAKES EACH OF US WHOLE.
TOGETHER, LUNA SOUL ISN’T JUST A NAME. IT’S A MISSION.
A MOVEMENT.
A PROMISE.
TO CREATE FASHION THAT NOT ONLY LOOKS GOOD — BUT FEELS MEANINGFUL.
TO EMPOWER EVERY INDIVIDUAL TO EMBRACE THEIR TRUTH, WEAR THEIR STORY, AND WALK THROUGH THE WORLD WITH CONFIDENCE, COMPASSION, AND UNDENIABLE STYLE.
“ WE BELIEVE THAT FASHION IS MORE THAN SURFACE. IT’S A LANGUAGE. A MIRROR. A MOVEMENT ”
" OUR TRUTH "
TO EMPOWER YOU TO WEAR YOUR TRUTH.
TO SPARK CONVERSATION AROUND MENTAL HEALTH, BODY POSITIVITY, AND THE COURAGE TO BE YOURSELF — WITHOUT PERMISSION.
TO MAKE SUSTAINABILITY A STANDARD, NOT A SELLING POINT.
WE DESIGN FOR VISIONARIES, CREATORS, REBELS WITH HEALING HEARTS. FOR THOSE WHO WANT MORE THAN HYPE — WHO WEAR STYLE LIKE ARMOR AND ART.
WE DRESS NOT JUST BODIES, BUT MINDSETS.
WE DON'T FOLLOW TRENDS — WE FOLLOW TRUTH.
" LS CULT "
From the streets of Ipswich & London to cities across the globe, Luna Soul is for anyone rewriting their story. Every piece is a reminder:
You are becoming.
You are luminous.
You are more than enough.
So whether you’re in the spotlight or in stillness, we’re here — to clothe your journey in purpose.
" EMBRACING YOU | YOUR STYLE "
VALUES
1. MENTAL HEALTH COMES FIRST
WE’RE NOT AFRAID TO TALK ABOUT IT. WE WEAVE AWARENESS INTO EVERY COLLECTION, EVERY MESSAGE, EVERY THREAD. WE BELIEVE HEALING IS STRENGTH.
2. SELF-LOVE IS REVOLUTION
LUNA SOUL CELEBRATES THE POWER OF SHOWING UP AS YOU ARE — NOT AS THE WORLD EXPECTS YOU TO BE. WE DESIGN CLOTHING THAT REFLECTS YOUR JOURNEY, NOT HIDES IT.
3. STYLE WITH SUBSTANCE
OUR PIECES ARE MINIMALIST IN FORM, BUT MAXIMALIST IN MEANING. EVERY DESIGN IS INTENTIONAL — TIMELESS, ELEVATED, AND MADE TO SPEAK WITHOUT SHOUTING.
4. SUSTAINABILITY IS OUR STANDARD
WE USE RECYCLED FABRICS AND SLOW-FASHION PRACTICES. BECAUSE THE FUTURE DESERVES BETTER — AND SO DO YOU.
5. UNITY WITHOUT LABELS
LUNA SOUL IS FOR ALL GENDERS, ALL STORIES, ALL HUMANS. OUR FASHION DOESN’T FIT MOLDS — IT BREAKS THEM.
" MORE THAN FASHION | A CULT "
" LUNA SOUL ISN’T JUST A BRAND. IT’S A DECLARATION "
# THAT FASHION SHOULD FREE, NOT CONFORM.
# THAT BEAUTY SHOULD BE HONEST, NOT FILTERED.
# THAT STYLE SHOULD CARRY SOUL, NOT EGO.
WE CREATE COLLECTIONS THAT FUSE URBAN MINIMALISM WITH LUXURY STREETWEAR — MADE TO FIT HUMANS, NOT CATEGORIES. CRAFTED CONSCIOUSLY, WE HONOUR SLOW FASHION AND TIMELESS DESIGN.
OUR CLOTHES ARE MADE TO BE WORN — AND REMEMBERED.
"O INÍCIO DO SONHO" | LUNA SOUL
